Color psychologists report consistent results across cultures: red makes us sexually attractive. Why, according to many studies, red influences the perceived attractiveness of the person wearing it? People often unknowingly utilize this subconscious phenomenon in their favor, implementing red to their outfits, for example, in the dating game.
We can wear red apparel on a first date, use dating profile photos with red in the background, or arrange the first meeting in a red environment. Red is erotic, vibrant, fun, and it captivates attention. To avoid taking attention away from the happy couple, stay clear of red attire at weddings. Not only is it unkind to redirect attention in such a canny way, but some social circles allegedly see wearing red to weddings as a clear statement that the guest slept with a groom!
Of course, red is also celebratory and linked to love, which may support your decision to go for it, but in general, it has been socially agreed not to wear red to weddings in Western culture. If you absolutely need to do it, make sure your outfit is decently cut and toned down with humble accessories. Look natural and avoid over-the-top glam. In South and East Asian cultures, red is a lucky color. As such, it’s traditionally incorporated into the wedding day, just as white takes that role in Western cultures.
While red is a color that exudes confidence and power, it may not always be the best choice for traditional settings. In contexts like Christmas, church, and most job interviews, red can create an impression of aggression, dominance, and a singular focus on winning. Whether these traits are desirable or not largely depends on the nature of the job. This insight can guide us in making mindful choices about when and where to wear red. If conflict resolution skills and the ability to work in a team are the most valued characteristics of a potential employee, an aggressive or dominant attitude won’t score high.
One last tip for the lovers of red apparel: cold weather is excellent for heavier red shades like crimson, cranberry, ruby, or wine, while warm weather goes well with brighter shades like tomato, cherry, or orange-red.
